Despite the almost-rhyme, SPAM isn’t known for being a glamorous product. That said, it’s working with two food and travel influencers on a line of branded apparel and accessories.
Ewa and Jeromy Ko, creators of Nom Life, worked with SPAM to create a line of unisex apparel, headwear and bags designed for everyday use. Each design uses SPAM’s timeless, now-retro font and aesthetic, and all proceeds will go toward the Convoy of Hope organization.
“Collaborating with the SPAM brand team on this collection has been truly special for us,” Ewa Ko said in a press release. “Jeromy and I grew up eating SPAM products, and have many memories of enjoying them with loved ones and finding creative ways to use them in dishes. Drawing inspiration from vintage concert tees and the heritage of SPAM brand designs, we’re excited to have co-created this collection that feels nostalgically designed but created in modern fits and fabrics for classic, everyday pieces.”
It just goes to show that every brand can get a trendy apparel capsule drop. SPAM is something a lot of people don’t think about. Additionally, the logo is a pretty standard typeface, and something people are used to seeing in the back of cupboards, not runways.
But, when met with modern creators, it can have new life without even changing at all.
“We’re excited to introduce a first-ever collaborative merchandise collection with Nom Life that will let new and existing fans show off their SPAM brand love with classic-yet-bold looks in 2023,” Jason Baskin, director of marketing for SPAM brand, said. “And the best part about this collection is that all proceeds will go to Convoy of Hope, a long-time partner whose work is feeding communities around the globe in need every day.”
Unlike some of the other recent streetwear-influenced capsule drops from the food industry, SPAM’s apparel is a little more favorably priced. The crewneck sweatshirt is the most expensive item, and it’s $55. The T-shirt and hats are $25, and the bag is $20.
